Web traffic metrics represent how many visitors a website receives. Without a decent and consistent amount of web traffic, your website cannot survive in the online business world—the reason why it’s essential to keep an eye on it. Many people make the mistake of focusing only on attracting web traffic without tracking it. Little do they know that trying to increase web traffic without analyzing it can be harmful to the website. You may be following unhealthy strategies without realizing it. However, tracking web traffic without the proper knowledge and tools can also prove to be a waste of time, while being tedious, on the other hand. So, it’s easier said than done. But, considering the benefits of tracking web traffic, it’s an essential task that every website owner should perform. So, here are some helpful techniques to follow the web traffic of your website and others effectively.
How to monitor your web traffic:
Monitoring web traffic for your website should be your priority. But, before we move on to the method of tracking it, you should understand a few things about it. The total number of web traffic you receive is never enough to achieve any benefits. You can’t improve your web traffic by measuring just the total number. It’s important to understand that the total number can fall into different web traffic types, representing various sources. Unique visitors and organic search traffic are two of the essential parts of web traffic. Unique visitors represent the number of visitors in a specified time range. At the same time, organic search traffic shows the number of people visiting your website through a search engine.
The best way to access these metrics is to use a site traffic checker, a tool developed for such tasks. With the help of tools, you can view different web traffic sources in graphs, which provide an easy to understand data representation. As you make changes on your website, you will notice immediate changes in web traffic numbers. These changes in numbers indicate if a strategy is useful or harmful, depending on the effect on the numbers. Furthermore, you’ll also need to understand what type of audience the web traffic metrics represent the most, so you can create content according to the majority’s needs.
How to track competitor web traffic:
There’s no doubt that tracking your website’s traffic is immensely important; however, it’s not enough to survive in the competitive online environment. You need to monitor and analyze the web traffic of your competitors as well. This way, you’ll be able to identify successful strategies that your competitors are using and implement them on your website as well. Tracking competitor web traffic also helps to see where your website stands in the competition.
By using web traffic analysis tools, you can get access to another website’s web traffic metrics. Once you’ve started to monitor their web traffic, you’ll have to consider a few essential things to make use out of the metrics. The first thing is to identify what type of content generates the most traffic to follow the same. The second most important thing is to see which keywords are generating the highest number of traffic. As they help your website rank higher on search result pages, which account for 93% of online experiences. Discovering new keywords will boost your SEO, which is the priority of 61% of digital marketers. With the proper use of web traffic metrics, you’ll be able to take full advantage to gain an edge on the competition.
How to utilize user interactions to estimate web traffic:
Tools are the best way to get web traffic stats. However, you also gain an estimate of web traffic by looking at user interaction features, such as comments, views on videos, and social shares. This method not only works on your website but also on other competitor websites. If you manually take a look at the number of comments on your website, or others, you can tell how popular the website is. The higher the number of comments, the greater the web traffic for the particular site.
Moreover, you can further confirm your estimates by analyzing the number of views on videos, user engagement levels on that website’s social media pages. But, if comments and other user interactions are from a long time ago and didn’t get published recently, your estimation can be incorrect. Suppose a website has not been receiving any user interactions recently. In that case, it shows a drop in popularity, even if it has many older interactions. However, a website may not always have videos and social sharing features, so you’ll have to move back to using tools. Nonetheless, manually tracking web traffic can further improve your knowledge of your website, if available.
Monitor “Advertise Here” pages:
Many websites offer advertising opportunities and thus have an “advertise here” page. This page contains information about the website’s web traffic metrics so that advertisers can see their popularity. All you need to do is open up your competitor’s websites and look for advertisement pages to get quick info. However, this method only works on other websites, instead of your own, for obvious reasons. Similar to user interactions, you’ll need to check whether the “advertise here” page is updated recently; if that’s not the case, then it’s no use to check it.
Utilizing tools to access web traffic metrics is perhaps the best way for the tasks, but you may have to use manual methods as well at times. However, it will help if you understand that web traffic metrics are always estimated and aren’t accurate, except the ones you get for your website. Nevertheless, tracking website traffic metrics is a must for any website owner to boost growth and secure future success.