10 Essential Elements of Your Corporate Website
It is impossible to imagine a contemporary business without a corporate website. Regardless of the segment you are working in, B2B or B2C, it is crucial to ensure that the target audience, potential employees, and partners find all the relevant information on it. Here, we are going to tell you the 10 most essential elements that your corporate site should have. To determine them, it is better to get started with the main functions of the website of your company.
It solves many basic tasks:
- acquaints users with the activities of the company;
- helps with the promotion of your company online;
- displays price lists and catalogs;
- provides users with information about office addresses, points of sale, company contacts;
- ensures the receipt of applications and their prompt processing with the help of a special form;
- informs consumers about news, deals, and promotions;
- facilitates the search for new employees if the site has a section with vacancies;
- attracts partners and helps to expand their base;
- plays a leading role in shaping reputation and image;
- increases the credibility of the company.
As you can see, a corporate website plays an important role in the business activity of your entity. Therefore, you need to pay particular attention to its development and content. You might be interested in how to build a corporate website and try to do it yourself. Yes, there is nothing impossible in the world. However, if you want your site to duly fulfill all the above functions, it is better to entrust its creation to professionals, while you will be focusing on what you can do best of all — the development of your business.
Crucial Elements of a Corporate Site
To understand what a good corporate website should look like, you can check the most successful competitors in your niche. Pay attention to all the details and even try to notice the mistakes that they have made to avoid them on your site. Here are crucial elements of your corporate website:
#1 – Clear and easy navigation
Table of Contents
Navigation on your site is not the place for creativity! Navigation is crucial, and every user should be able to easily and quickly find the information they need. There is a principle of three clicks, which means that regardless of what a visitor might be looking for on your site, they should be able to get to the final destination in no more than three clicks.
#2 – A homepage that tells your company’s story
In most cases, the user who comes to your corporate website does not know anything about your brand. Therefore, it is important to take it on an exciting journey through your history. Concise headings, attractive text, and relevant animation will help you with this. The homepage should motivate the user to explore more. In this way, you will also increase the recognition of your brand.
#3 – Products and services sections
Your B2B site should have a section dedicated to the products or services you provide. You can start with a landing page with a brief list of them, with the ability to go to a page with a detailed description. Mentioning that this should be a detailed description, we do not mean an encyclopedic-style footcloth page. You need to create compelling content with pictures, text, animations, and videos. Place the necessary accents to motivate the user to fill out a form or call your managers.
#4 – Clear call-to-action
Don’t assume that customers will look for ways to contact you on their own. Your corporate website should have buttons and pop-ups (in moderation). They should clearly state what a user should do, be it leaving their contact details, filling in the form, leaving their email, etc.
#5 – Easy-to-find contact details
Except for convenient and prompt buttons and pop-ups, a user should be able to easily find your contact information, the address of your store with a possibility to build a route there, as well as a chat to ask their questions to your managers.
#6 – Blog and expert opinion
It is easier to sell to an interested audience. Therefore, having a blog and other materials such as documents, guides, and how-to videos will help your customers better understand the purpose of your product or service. However, no one will look at you if your blog looks like a forum site from the late 90s. Make sure your blog gets attention. This applies to both appearance and content. So, it is crucial that you write not only SEO-optimized content but also provide users with valuable information. This will make your website a reliable source of information and inspiration for them.
#7 – Portfolio and Third-Party Evaluations
Everyone wants proof that you can keep what you promise. Without evidence, it will be difficult for your site to convince the user. People perceive information in different ways, so it would be nice to have a variety of content. These can be video or text reviews, a portfolio of projects with high-quality photos, success stories, and results of your clients.
#8 – Modern and unified design
Web design trends change more often than in the fashion world, so it’s important to keep your user interface fresh and user-friendly. In addition, all design elements of the corporate site must be unified. This means that the colors, fonts, illustrations, and style of the photographs must be consistent not only on the site but also on your blog, brochures, and other printed materials.
#9 – Speed and SEO
You might be surprised to see this tip since here we are talking about the design and elements of a corporate website, but the site design affects both page speed and SEO. It is necessary to order website development in a company, whose team contains both talented designers and SEO specialists. In this way, you can make sure that the design decisions will not lead to low page loading speed and unoptimized pages and content on them. Keep in mind that users will leave your site if it’s slow to load, or they will even fail to find it if it’s not properly optimized, ultimately hurting your bottom line.
#10 – Links to social media
The presence of businesses on social media is crucial. And you should not only promote your website on social media but also allow users to interact with your company on Facebook, Instagram, YouTube, or another platform you have chosen. Therefore, in the footer of the site, add buttons allowing users to be redirected to your social media pages and follow your profiles.
Final Words
These are essential elements, however, the list is not exhaustive. A competent web developer, along with SEO specialists, knows how to build a platform that will meet your requirements, as well as the bottom line of your business. Therefore, be sure to entrust your corporate site to professionals only.
