What Are the Benefits of Using Instagram for Your Business:

Instagram (IG) is a video and image sharing app and is one of the most popular apps available on mobile devices with roughly 1 billion monthly active users. That is an incredible figure, therefore if you are not on Instagram for your business, it is safe to say you are missing out on many potential customers. Therefore at least having an Instagram account is the first thing any business must do to showcase your products or services. 

If you are new to Instagram or do not know where to start, then this guide is perfect for you. Read on, to see what you need to do to grow your followers and ultimately make more sales using Instagram. 

Present Your Products or Services: 

Instagram allows you to showcase the products and services you offer for potential customers. For example, if you sell shoes you can upload images or videos of the shoes and provide a link of where to buy them. You can easily set up an online store with Shopify quickly and cheaply, so what are you waiting for? 

When your products and services are uploaded to Instagram they are there forever for potential customers to view. If you utilise the hashtags you can target the audience that will be interested in your particular niche, such as #Sneakers if you are selling shoes. Moreover, if you are able to get on the explore page, your opportunities will grow your account exponentially. 

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Drive Traffic to Your Website 

As previously mentioned, Instagram has one billion active monthly users and by utilizing the link part on your bio section, you can drive traffic from Instagram to your site. Whether you are a real estate agent or a personal trainer, you can find other accounts who will be interested in your niche. When another Instagram user clicks on your page, they might click your link. The bio link is the only available link so use it properly. 

Driving traffic to your website takes many different aspects, in which a strong social media presence is one. SEO is also vital, check out TechMoab.com’s guide to SEO and content marketing. 

When another user is on your site, they can sign up for your newsletter or purchase your products or services. So what are you waiting for? Get started now. 

Explore New Audiences 

Instagram is perfect for exploring new audiences to find the demographic you are looking for. With the direct message function, you are able to network with like minded individuals or potential customers. 

You can learn a lot about your audience by looking at how your competitors captivate it. You can see what type of followers they have and what type of content they are posting and have a strategy to copy what works and make it better. 

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An example of this, though they do not use Instagram is Casinos.co.za who provide their customers with comparisons on the best casino sites in South Africa. They target their audience to provide them with the best welcome bonuses and loyalty programs. They do all the hard work so you don’t have to. Furthermore, they have a rating system based upon a multitude of factors including; customer support, frequency of bonuses and payments methods available. 

Influencers 

Influencers are an excellent tool to use to capture your target market. They already have the audience you want to target so work with them to sell your product or service. Instagram pages in your niche already have big followings and excellent engagement rates so pick them carefully to work with and grow your online business. 

You can use influencermarketinghub.com on which influencers to select that will reach your goals. Always have a strategy on how to promote your product/service. This way, you are able to see if the influencer is working for you and that you have reached your target market. When working with influencers, always use the Instagram stories function as well as a post. Using data such as clicks and likes/comments will help you determine who to work with and who not to work with. 

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