When Does Your Business Need a Conversion Audit?
Conversion audit are an important part of understanding the customer journey on a business website and can lead to you finding solutions that can completely overhaul your business’ success in the long term. However, for many business owners, it is an easy process to overlook.
What is a CRO audit, and when do you know that your business might need one?
Understanding CRO Audits
A Conversion Rate Optimization audit (CRO audit) is a full-scale assessment of your website’s customer journey, meant to discover things like customer bottlenecks that can be impacting your conversion rate. Almost every online business will have issues like this, but learning to resolve them can make a significant difference in the long run.
A typical CRO is meant to pick apart your sales funnel and everything that feeds customers into it, identifying weaknesses in critical points. From there, you can use the resulting information to take action against whatever has been holding your conversion rates back.
What will a CRO Audit Do?
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In simple terms, a CRO audit is very similar to a white-hat hacking attempt or a site quality check: it reveals flaws that can be corrected to make your site better. Considering that conversions are often tied to either user activities or direct purchases, a weakened conversion rate usually means lower profits.
This makes a good CRO a necessary part of keeping your site well-optimized and performing as expected. Even the smallest obstruction to your sales funnel could be enough to slash your conversion rates dramatically, and every lost percentage of conversions translates to less business overall.
When Does My Business Need a CRO Audit?
The most obvious time to arrange or perform a CRO audit is shortly after you notice a big dip in conversions with no clear answer behind it. If something is stopping your customers from converting, then resolving it quickly minimizes the amount of money and attention your business loses.
However, it is usually a good idea to perform a CRO audit on a regular basis, especially if your site is slowly growing and changing to match a larger audience. Sometimes a sales funnel issue can remain hidden for months and get completely overlooked, and in other cases, a particular audience might simply never fall into your sales funnel at all.
As long as your sales funnel has faults, an effective CRO audit will find them and suggest fixes. This makes them worth considering after every major change to your site design or business focus.
Getting a CRO Audit
It is usually best to get a CRO audit done by a professional group that can deliver reliable results, such as the Convertica CRO Company and their free CRO audit offers.
A full CRO audit requires an understanding of sales funnels, customer journeys, and the various ways that a site’s conversion rate can be optimized. If you want to get the best results, then you usually need to turn to professionals that can bring all of the right skills and past experience to the table.
