Secrets to Success for Freelance Graphic Designers on Instagram

With expert Instagram tips, your Instagram feed could be transformed into a real hotbed of activity. We know that Instagram is not anymore regarded as just a picture-sharing app and it has successfully evolved and become a valuable tool for facilitating graphic designers and other creatives from a spectrum of disciplines in showcasing their work to a much broader target audience.

As per Forbes.com, on very few occasions, people discuss the challenges faced by freelancers. A profession that is known to provide a broad spectrum of freelancer experiences is none other than graphic designing. According to the stats provided by a research organization, the graphic design industry globally enjoys revenues of approx. $45 billion currently and it has developed moderately from 3 percent to 4 percent over the last few years.

There are roughly 2, 80,000 professional graphic designers in the United States who have been adversely impacted by the COVID-19 pandemic since numerous projects were postponed or canceled altogether. And thousands of workers operating full-time as graphic designers were laid off. 

It is important to understand effective ways of gaining popularity on Instagram and strategically tap into the ever-growing community as that would fetch rich dividends in the end to graphic designers, illustrators, and artists. It is important to have a keen eye and a genuine passion for your work. However, getting Instagram right may not be time-consuming or will not involve too much planning.    

Write Concise Bios with a Link in Them:

It is basic knowledge that a bio is vital for your profile to be taken seriously, but there is more to it. The 150 character limit does not mean you stick to generics and make do with it; rather you must stretch your imagination and try to ensure you do the best you can. The following are an absolute must:

· Your name, especially if your handle doesn’t make it clear.

· What you do, as in what services or products you offer in your field.

· A personal touch, something for followers to relate to or find interesting about you.

· A link, preferably to your portfolio or a generic landing page whose redirect target you can control without having to edit your bio every time.

· Your location, so followers and prospective clients know where you are based.

Let Your Gallery Double as a Portfolio

If your profile is design-centric, let it be a full portfolio, containing not only your best work but also recording your process and current progress. Allow for a healthy sprinkling of behind-the-scenes content, client appraisals, concepts, and wireframes you have developed, and before-after comparisons. Each of these will make your profile more interesting than a generic showcase, and go a long way in impressing visitors. You may buy 50 likes on Instagram by seeking professional assistance from a trustworthy digital marketing company.

Bring Value to Your Captions

Captions already serve a pretty obvious purpose, but you must do more with them, like integrating a call to action for your audience to engage, adding a personal anecdote or entertaining story, and serving educational or inspirational messages. Further, it is not good if your caption is just describing the photograph since the content should be doing that by itself. You shouldn’t keep asking people to follow in every caption since it is irritating, and the last thing you should avoid is talking about the clients who have commissioned the design, since it may violate confidentiality, or at the very least be irrelevant unless it is a renowned client. Keep your captions clean and easy, use emoji, and be concise rather than writing essays. Build a loyal community and keep things relevant and nice.

Consider Experimenting with Apps

For talented graphic designers aspiring to incorporate a touch of unity on their feed on Instagram, it pays to use cutting-edge image editing apps for maintaining color palette consistency on images. Graphic designers have to be fairly particular about whatever they post. They would use an app to edit a photo so that it maintains uniformity throughout their Instagram feed. Moreover, one post should complement another. 

Focus On Building Your Community

If you are keen on growing your overall Instagram audience, it is a good idea to devote some time to initiating conversations very much in a genuine manner. If you talk to individuals who motivate and inspire you, you can strike a bond and feel a true connection. This could go a long way in attracting more engagement.

Conclusion: Focus on Striking a Balance

Graphic designers cannot undermine the pivotal role played by Instagram in promoting their brand and boosting overall online awareness. Instagram is the ultimate marketing platform for your unique designs. This is a visually-dominated social media channel just right for sharing your portfolio and getting you new assignments. However, it is best to strike the right balance and it is a good idea to use Instagram in conjugation with other conventional marketing techniques for effective brand promotion. Remember it is more important to present your portfolio, personality, and point of view while using Instagram as the right vehicle.