How to Cater Your Marketing Strategy to Your Niche:

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Niche marketing works because it relies on data. In this day and age, approximately 91% of CMOs believe that data-driven choices are a key factor in a company’s success. Niche marketing enables businesses to target products and services at an existing demand and this can only be achieved through analytics. As reported by Clickz, data-driven decisions aimed at niches bring about a 241% return on investment. Imagine the benefits of using only the resources, techniques, and time required by your actual buyers. Niche marketing goes hand in hand with current business buzzwords like sustainability and intelligence-driven marketing. It maximizes results-based actions and minimizes generic strategies that have no real, measurable effect on profits.

The Importance of AI in Niche Marketing

Artificial intelligence is key when it comes to learning your customers’ habits and tastes and it is also useful for catering content to individual users. Savvy marketing teams are relying on AI for tasks such as deep learning (so as to refine the ads targeted at your niche), content curation, and product recommendations. Your niche may have small sub-niches that your customers are more likely to consume in greater or lesser measure. For instance, if you are a semi-fine jewelry firm, you are likely to have different lines that resonate with different buyers within your niche. Often, the subdivision of niches is related to demographics. Thus, some buyers may be more attracted to classical styles and jewelery with traditional stones like Diamonds or Pearls, while others may be more into art-deco styles or designs containing more novel stones like Tsavorites or Tanzanites. AI helps you to cater specific lines to those who are most likely to covet or purchase them.

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Optimizing Your SEO

Niche marketing also involves the use of search engine optimization so that teams can publish headlines that are impossible for niche audiences to avoid clicking on. Norwegian researchers are currently working on deep learning and neural networks to teach machines to write cracking headlines like, “You Won’t Believe What These Nine Foods Do To Your Digestive System – You’ll Never Guess What Food Number Five Is!” This type of headline can be particularly difficult for industries such as accounting or law, where firms often struggle to find the balance between being informative and captivating. Optimized software can help bridge this gap and ensure that even the most technical content seems so crucial or novel that potential clients simply can’t resist a click.

Analyzing Your Niche Competitors’ Strategies

Rely on software tools such as Quick Search, Wappalyzer, WooRank, or Builtwith to analyze the strategies your niche competitors are employing and to compare them to your own. BuiltWith, for instance, provides profiles of websites, eCommerce data, and competitive analysis. WooRank, meanwhile, measures and tracks SEO effectiveness and keyword rankings, adding competitors automatically and giving you information on their marketing strategies, aims, and priorities. One free tool every niche business should utilize is Google AdWords Keyword Planner, which allows you to look through your competitors’ sites to discover keywords that may be useful to your own content.


Making the Most of Your Social Media Channels

If you’re not already doing so, use your social media channels for more than simply targeting campaigns at specific customers. If a customer has a query, make sure you answer it quickly, as you should if they have a complaint. Don’t limit your communication to the problem or issue at hand. Rather, take the opportunity for additional feedback, check up on them a few days after the complaining to make sure they are satisfied, and take the opportunity to ask questions that will help you hone your marketing strategy. Be active on your channels, following loyal clients and engaging in communication with them. Don’t be a brand that simply waits to receive likes and shares. Read your clients’ uploads and communications and share information you think other clients can benefit from. Let your website and social media channels be authentically entertaining, informative pages that your clients regularly long onto so as not to miss out.

Niche marketing is vital regardless of whether you have a big or a tiny niche. Strategies you should adopt include embracing AI and analytics to learn about your clients’ tastes and demands. Equally vital are adopting optimal SEO strategies, studying what your competition is doing, and ensuring you are active on your social media channels. 

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