Over the course of time, eCommerce has been witnessing the rise, but since the world is continuously grappling up with COVID-19, the growth of eCommerce has spiked to the highest possible level. With the majority of people confined at homes, dependence on online businesses and eCommerce is increasing for every possible good or product.
According to the stats, the online shopper percentage spiked by 40% during this pandemic. It’s needless to say that it has brought in new demographics or customer base that wouldn’t have shifted to online shopping if the pandemic didn’t happen. Even more, the eCommerce shopping during April and May 2020 was higher than all the Cyber Monday sales out there.
That being said, eCommerce platforms are becoming the primary source for people to shop. This is the prime reason that we have designed this article to let you know about eCommerce ready packaging. So, let’s get to business!
eCommerce – How Does It Work?
When it comes down to how eCommerce works, the businesses need to consider the online presence of the product and how the immediate impression can be created with the consumers. eCommerce functionality primarily depends on the online presence of the product in front of the customers, and this experience can be optimized.
The customers cannot obviously see how the products look until it’s delivered at their doorstep; ensuring that the products look great online must be the utmost importance. That’s to say because the first impression no longer depends on catching an eye on the product at brick-and-mortar stores. Similarly, eCommerce depends on creating the first impression for customers (on their couch!).
It might seem like you don’t have to splurge on the premium packaging, but it’s more complicated than it might seem to you. The anticipation and expectations of the customers are built through the online image that they see on their smartphone or laptop screen. As a business, you are responsible for exceeding the customer’s expectations (meeting them is the old gist).
That being said, eCommerce packaging plays a crucial role in developing the top-notch customer experience that actually leaves a positive impact. For this purpose, the users need to focus on developing the best possible packaging that ensures product safety and keeps the visuals appealing. So, let’s see the different aspects of eCommerce packaging!
eCommerce Packaging – What Is It?
Whenever you are considering what eCommerce packaging is, there are multiple factors that must be considered. The first point of consideration must be considering what the packaging communicates to the consumers about the business. Eventually, the packaging will walk across the billboards, and you need to ensure that the brand message is properly reflected.
That being said, the most famous choice for eCommerce packaging is corrugated packaging which also includes cardboard boxes. The corrugated packaging is usually manufactured through recycled materials, which are available in a variety of sizes and shapes and promise high-end protection, not to mention that it’s versatile.
On top of everything, custom printed boxes no minimum can be used because it’s obviously more impactful. When it comes down to the eCommerce packaging, the users need to consider how the product will be packaging to ensure it has safe arrival to the destination with minimal damage. Once these basics are outlined, the shipping methods must be checked.
To ensure the highest level of protection, the businesses can opt for the ISTA 6 Amazon testing protocol for the packaging. This is the standardization that can be used for testing the packaging. It eventually helps zero damages to the product while it’s being shipped to the consumers.
eCommerce Packaging & It’s Important
When you are talking about custom printed boxes no minimum by WeCustomBoxes for eCommerce packaging, there are various benefits associated with it. To begin with, it’s essential to note down that wrong packaging choice can result in adverse impacts, ranging from weak brand connection to damaged products.
To ensure the development of eCommerce ready packaging, it’s best to follow the FFP guidelines. These guidelines include creating packaging that’s not only easy to use but has higher protection and the lowest possible waste. One might think that it’s too much to accomplish, but hiring the packaging expert will eventually help accomplish these packaging needs.
In the first place, the eCommerce ready packaging delivers ultimate protection of the products and whatever you are going to sell. It might seem too objective, but it plays an important role in optimizing the brand image. In addition, with the right packaging, the product distribution and shipping will be streamlined, and the happy customer percentage will start rising up!
When considering from the marketing point of view, eCommerce ready packaging promises higher returns if the investments are proper. That being said, the correct packaging will help create a meaningful experience that’s essential for building brand equity.