What Is the Link Between User Experience And The Conversion Rate?
After giving their all to the development of their dream online store, some people just do not get the expected conversion. This can be very demotivating and tiring. So why exactly is this? Even though they think have made the most amazing website, where does the problem lie?
The answer is user experience.
The key to a successful profitable business is happy customers. One of the most integral parts of web design is to keep in mind: user-friendliness. According to research, every $1 spent on UX generates revenue of $100 highlighting its importance.
In this article you will find how user experience affects conversion and how you can tackle such issues:
1.Get Inside Your Audiences’ Heads
Sometimes the reason for your bad conversion rates is you just do not know how your audience thinks. Understanding your audience can make you design your website that way and help you boost conversion rates. Think about what kind of images, product placement, interactions, colour schemes, etc, would be preferred by your audience and implement it. Taking the advantage of analytics and feedbacks can also help you in this regard.
2. Getting Your Feedbacks
There are a ton loads of ways of getting feedback from users who visited your website but did not buy. You can ask them what you can improve and their expectations. Social media, a powerful platform can help here too. Reaching out to your audience via pages and groups can gain you invaluable information which will lead you to enhance UX and eventually your sales.
3. Understanding the Buyers Path To Checkout
This trip is what a person takes when they need to buy something online from the selection process to checkout. Experts from conversionrate.store claim problems in this pathway may be what is hampering your sales. Understanding this pathway and acting accordingly can improve your sales. Problems in this pathway may be what is hampering your sales. Understanding this pathway and acting accordingly can improve your sales.
4. Mobile Friendly
Websites that do not work well on websites may be lowering your conversion.
Statistics show that most people shop online using their phones and so it is of supreme importance to design UX that is mobile friendly.
5. Need for Speed
In this generation of impatient and busy individuals, nobody likes a slow online shopping store. Lagging websites can easily annoy customers and make you lose them. A customer would opt for a faster online store even if your products are better!
6. Checkout Hassles
Frustrating checkouts where we must fill out a ton load of forms, again and again, is very annoying, right? Long dramatic checkouts can lead to abandoned cards. So close yet so far, right? Make sure the checkout process is easy-peasy for a delightful customer experience.
7. Advertisements
Okay so you have developed the best shopping website, but not a lot of people know about it. Do you think that will work? No. Marketing your store via advertisements is the fundamental part of growing your business and getting conversions. There are lots of ways to do it: ads via social media, flyers, brochures, and billboards all will do wonders.
8. Promotions and Discounts
Lack of discounts can be one of the reasons for no sales. Everybody loves things that save money. Putting up promotions and discounts now and then can increase your websites’ traffic and get you all the sales.
Competition in the e-commerce niche is fierce and standing out among hundreds of rivals requires that your online store be perfect in all aspects. One of the best web designing companies in Lahore is providing amazing web design, development, and related services creating the best static pages, informative websites, and e-commerce stores to make your business just like you dreamt. Visit: Web Masters EYE to get in touch with them right now!
