Should You Geotag Photos To Rank Higher In Local Search?
If you want your company to show up higher in Google My Business and organic web search results, you may want to consider geotagging your images. The technique of adding geographic coordinates to a photograph is called geotagging.
Your phone adds EXIF data to a photo file based on your GPS location, referred to as the “basics” of a picture file. This information isn’t shown in the picture. If you only look at the underlying data, you can see the photo’s latitude and longitude coordinates.
It is possible to geotag photographs taken by high-end professional cameras equipped with GPS. After the fact, you may geotag photos using software tools.
Possibly, these coordinates are the same as your company’s, and when it comes to controversy, that’s where it all starts.
Using the Geotag Images company website, you will see a high-level view and filter that view based on various characteristics, including your images, the photos of your friends, or anybody else’s photos. Read on to discover more.
Are There Benefits To Geotagging Your Google My Business Listing?
Geotagging images before uploading them to your Google My Business (GMB) page is supposed to improve your business’s local search rankings.
In contrast, Google already knows where your company is regarding GMB listings. Your GMB photographs may be linked to your company without the need for geotags. When you submit a picture to Google, it removes all of the photo’s Meta and EXIF data.
Not everyone believes that Google wastes any data, but it doesn’t mean it scans the geotags and retains the information before removing them. However, geotagging does not affect how highly your GMB listing ranks in a local search, regardless of whether Google reads picture metadata on upload or not.
Does Geotagging improve search Engine Ranks?
When looking for a local company, three results come up: organic search results, Google My Business listings, and paid advertisements.
Geotagging photographs do not seem to boost a Google My Business listing’s rating. However, there is anecdotal evidence that geotagging and other picture optimization methods may affect organic search results.
However, ensure not to assume that geotagging photographs will significantly impact how highly your web pages rank in organic search results.
So, What Should You Do To Make Your Photos More Visible In Local Searches?
GMB or organic search results do not suffer if you use geotagging and other picture enhancement techniques.
You must understand how insignificant they are as they are the recommended practices for optimizing photographs for local company listings on Google My Business and organic search results.
Take Some Excellent Photographs
Take excellent photographs of your company, goods/services, clients, and workers before anything else.
A key conversion element is using high-quality photographs, an essential element that a potential customer considers when visiting Google My Business listing, your website, or other online business listings. This will help customers to decide whether to be your client or not.
Upload Fresh Photographs regularly
You recommend that you publish a few fresh photographs to your website, Google My Business directory, and other listings for online business at least once a month for most of your clients and customers.
Posting fresh photographs every week may be beneficial when it comes to highly competitive marketplaces.
Make No Fuss about Geotagging
Anecdotal evidence points to a bit of the impact of geotagging images on your organic web page rankings in a local search; however, there is no conclusive evidence to support this claim.
Geotagging photographs are not worth the time, effort, or money it takes.
When Uploading Photographs to Your Website, Give Them Appropriate File Names
When you submit a picture to Google My Business, the file name does not become essential, and it does not affect the ranking or discoverability of your listing.
Although it is recommended that you modify the file name to something more informative when uploading photos to your website, this is not always the case.
Make Use of Descriptive ALT Text on Your Website’s Images
A description of an image on your website may be conveyed by alt text (alternative text), which is a descriptive, invisible text.
When it comes to visually challenged people, alt text is exceptionally vital for them to grasp what is on your web page.
Aside from that, it displays in place of an image file if you cannot load the image file for any reason. However, picture alt text is only one way to include descriptive keywords into your website’s content.
