How Samsung has become a giant in the consumer electronics segment

Since the early 2000s, Samsung has been a force to be reckoned with in the world of consumer electronics. In 2019 and 2020, Samsung captured around 30% of the market share in the TV industry. Even in 2021, its stronghold on the Indian TV market is at par with other giants like LG and Xiaomi. Here are a few reasons why Samsung has been so successful in the consumer electronics segment.

• Constant innovation

Samsung has been one of the prominent television brands that spearheaded the evolution of TV technology. From the old black-and-white sets to the modern 8K TVs, Samsung has played a pivotal role in the technological revolution. In the early 2000s, Samsung’s LCD TVs were a game-changer. In 2017, Samsung’s QLED TVs took the entire TV industry by storm. It was the first of its kind to incorporate 100 percent colour volume. The QLED displays produce crisp and sharp images, and are also able to offer a wide colour gamut. This not only provides a detailed picture quality, but also renders the images life-like. In 2021, the Neo QLED model took the world by surprise once again.

The advanced technology provides the perfect balance between brightness levels and contrast ratio. This not only makes the brighter scenes better, but also significantly improves the dark visuals. The newly launched 50-inch QN90A Neo QLED 4K Smart TV boasts of a Neo QLED display that offers eye-popping colours on the screen like no TV has ever done before. Soon after its release, the TV received great reviews from customers and critics alike.

• Variety

Samsung has always been the go-to brand for a significant portion of the consumer base. And this is primarily because the South Korean company offers something for everyone. From the wide range of display types to the TV sizes, you can purchase the ideal TV for your household from the brand. For instance, Samsung offers 32-inch LED TVs for relatively small rooms. On the other hand, Samsung extends 43-inch smart TVs for people looking for a big screen. Samsung also offers different options for the type of display the buyer wants to invest in. Each display type has its own unique features.

Additionally, you can find TVs with various resolutions. A common choice is the Full HD TV which offers vivid pictures at 1920 x 1080 pixel resolution. On the other side of the spectrum are the 4K and 8K smart TVs. The Samsung 43 inch 4K Ultra HD Smart LED TV (UA43TU8000KBXL) is amongst the most popular options today. It manages to bring out every little detail of the images onto the screen. Furthermore, the wide viewing angles and bright colours on the IPS display enhances the viewing experience of the customers.

• Shift to smart TVs

Samsung has always kept up with the changing times. The brand continues to innovate and adjust to meet the present demands of the market. Samsung’s shift to smart TVs was also a key factor in helping the brand stay relevant. Samsung uses its own operating system, Tizen OS which comes with its own unique interface. The operating system offers a simple interface, and the TVs come with pre-installed apps like Netflix and Amazon Prime Video. The layout also shows all the smart devices connected to your TV, so that you can access them whenever you want. Samsung’s Smart Hub is an attractive addition, as it suggests movies and shows from all the different apps in one place.

• Perfect for a good gaming experience

Over the past few years, gaming performance has influenced people’s decisions when it comes to purchasing TVs. Since many consumers use their TVs to play games, buyers prefer to purchase a TV that would give them the best gaming experience. Samsung has managed to do this well. Samsung smart TVs are powered by efficient quad-core processors. These processors ensure that users enjoy a seamless gaming experience. Furthermore, the processors are aided by powerful graphics processors like the Mali400 that gives you an immersive gaming experience. Samsung TV’s displays, with their high refresh rates, also render the visuals crisp and lag-free. Thus, Samsung TVs have become popular for their gaming performance. 

• Lenient pricing

Samsung TV prices have always been modest. In spite of their cutting-edge features and latest technologies, the average consumer can still purchase a new Samsung TV. This resulted in Samsung capturing a large piece of the pie in terms of market share every year.

You can now buy the latest Samsung smart TV without worrying about the LED TV price by using the Bajaj Finserv EMI Network Card. The EMI Network Card comes with a pre-approved loan of up to Rs. 4 lakh which can be used to buy a range of products — from gadgets to clothes to even gym memberships. You can pay for your purchase later in no-cost EMIs.