Best On-Page SEO Practices for a New Website in 2020:
Search Engine Optimisation is a collection of strategies employed by a business to optimise its website to enable it to achieve a high rank in the results page of a search engine like Google, Bing, Yahoo and others.
With a greater need for having an online presence, most businesses have started doing so. This has led to the development of many more websites and also tougher competition for SEO.
Better SEO practices are the need of the hour as good quality content and effective use of keywords are just not enough anymore.
It is not easy to keep yourself informed of all the frequent algorithm changes in the search engines unless that is your primary focus. This makes hiring an SEO company a wise decision for any business.
Some of the SEO Practices that Should be Considered in 2020 :
- Feature for Rich Snippets
Featured snippets are snippets from a website that has the most relevant information for a query. This is the top rank in Google’s results page.
It is high time that you understand users’ questions and have the relevant answers on your website content.
- Use the Right Keywords
The first step to SEO is always the search for the best keywords. These are used absolutely everywhere – in the title tags that tell the search engine what your page is all about.
If the words used in the query match those in your content, the relevance is established and helps in ranking your page and improving its visibility.
Hence, you must know what keywords to use in your content and tags. When using the keywords, avoid stuffing them and use them judiciously.
- Work on Your Meta Descriptions
These have a lot of importance for the search engines and decide what information is seen first by the users. They help in drawing the users’ attention and hence in improving the CTR.
Points to be noted for these include attractive descriptions while adhering to the character limit of 160, no duplication, no stuffing or usage of strange characters. Be original in your description and ensure that it communicates with your consumer.
- Create Fresh Content
Content is important and information that can be found on almost all websites does nothing for you. Get fresh, original and relevant content using the keywords that can get you more traffic from the relevant segment.
Take care not to overuse keywords, maintain the context of the topic and use it to interlink your webpages, blogs and social media platforms.
- Consider Your Users
When you create content, it must be relevant for the use; it must be easy to read and understand and it must be presented in a way that enhances the experience of the user. A cluttered page is never comfortable on the eye and leaves a bad taste.
To improve the experience, the content should be presented in short paragraphs that have subheadings to define the content. Consistent formatting across the website gives a pleasing result.
- Tags Are Important
You must understand the best way to use keywords in your tags. Tags are used at different points on your web page such as the header (H1 tag), headings, subheadings, images and other media.
The keywords should be specific to a page where you want the traffic to arrive for a particular query and should not be used often in the tags. Agencies specialising in SEO services will be the best guide for you.
SEO is not a one-time thing. It requires constant effort and updating in accordance with the search engines. They update themselves in order to improve the experience of their users and so must you.
