Top 5 Automated Email Marketing Messages to Use

If there is one channel of communication that guarantees the highest level of reach and efficiency, it must be email marketing. Email campaigns can grant you exposure to millions of customers worldwide, but you do have to play it smartly and use advanced marketing techniques such as automation.

By definition, email automation is the ability to send time or action-triggered emails to subscribers with relevant information. The purpose of automation is to reach the right person at the right moment while delivering the right kind of content.

If you don’t understand the benefits of email automation and don’t know how to execute the strategy, keep reading as we are going to explain it in the following paragraphs.

Key Advantages of Email Marketing Automation

If you are an email automation newbie, you are probably asking yourself: Why would I bother with it? Is it really so important and productive?

Rest assured that email marketing automation can take your business to another level for a number of highly specific reasons. Here are the major benefits of automation in email campaigns:

• Relevance: Unlike traditional newsletters, triggered emails are useful and relevant in 100% of the cases. 
• Higher engagement: Users are much more likely to engage with automated messages. According to the report, triggered emails have a 70% higher open rate and a 152% higher click-through rate than generic email newsletters.

Ease of use: Jake Gardner, a digital marketer at the assignment writing service

, says that it’s easy to set up triggered campaigns: “And once the setup is done, you can pretty much forget about it and let the automation platform do its thing.”

• Improved email marketing: The fact that automated messages are relevant by definition also means that your email marketing strategy becomes better in its entirety.
• Keep up with competitors: Triggered emails have become the new normal recently, which means you cannot keep up with competitors without it.

The benefits of triggered email campaigns are gigantic, but how do you take advantage of automation? Check it out in the next chapter!

Email Automation Best Practices

The way you approach email automation depends on your creativity and business style, but there are use-cases that you simply have to add to your marketing strategy. We will highlight the five most important examples here.

1. Welcome emails

Welcome emails are the first and probably the most important segment of email automation. Why is that so? The answer is easy – welcome emails have by far the highest engagement rate of all marketing messages. According to the report, welcome email read rates are 42% higher than the average mail.

For example, assignment help australia from the essay writing reviews

use welcome emails to address new subscribers and share the basic information about the company. That includes details such as emailing frequency, newsletter content, the benefits of staying tuned, and so on.

• Retargeting emails

This option is particularly popular among eCommerce businesses with lots of visitors who abandon the shopping cart before completing the purchase. It’s not a surprise if you know that email retargeting has the ability to increase conversion rates by almost 150%.

Email reminders deliver the finest results when you design a sequence of three messages. The first one should come as soon as the visitor abandons your site, while the other two can go after a few hours and days, respectively.

• Cross-sell and upsell emails

Retargeting is not the only conversion-driven reason to automate emails. On the contrary, you can also use automation to upsell and cross-sell products that are relevant to a given subscriber. How does it function?

Let’s say one of your customers is regularly buying tennis racquets. In this case, you can send a triggered email to offer additional products such as tennis shoes, headbands, wristbands, T-shirts, and similar. It’s a highly productive strategy because you know that the offer perfectly suits the needs of the targeted client.

• Customer support follow-up emails

Another thing you can think about is automating customer support follow-up emails. This type of message can serve multiple purposes:

• You can ask clients about their experiences and the quality of the information received from customer service agents.
• You can use follow-ups to provide customers with additional information about products or services.
• You can offer additional support with details like order confirmation or shipping details.

• Thank you emails

There is also the option of automating “Thank You” notes and greeting customers upon purchases. The strategy works in other situations as well since you can thank people who attended one of your events, left online reviews, and similar. At the same time, a “Thank You” email can also come with additional calls to action and drive further engagement.

The Bottom Line

Email automation is no longer the option but rather a genuine necessity for proactive businesses willing to convert verified leads into full-time consumers. In this post, we explained to you the following:

• The benefits of email marketing automation
• The most useful triggered email messages to use in your campaigns

Do you already know how to rearrange your email marketing strategy and utilize automation? Share your thoughts in the comments, so we can discuss it together with our readers!