The Role of a Search Engine Optimization Firm in Your Business’s Growth:

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People have different reasons for starting a business. According to a survey conducted by Guidant Financial, 29% of entrepreneurs do it because they wanted to be their own boss, 16% wanted to pursue a passion, while 7% have no other choice because they were either laid off or outsourced. No matter what your motivation is, the end goal is for your venture to bring a good return on investment. This all starts with making your business known.

How else would people know what you do or what you offer if they don’t know your business to begin with? In today’s generation, it’s not enough that you have a storefront or just rely on the recommendations of your family or friends to spread the word about your business. You should learn how to leverage the power of the Internet.

Let this article shed light on how a search engine optimization firm can help your business grow.

First Things First:

So, you want to start establishing an online presence for your business. How? You can build a website, create social media pages, invest in paid ads, and create a digital marketing strategy. While there are many things you can do to make your business known, there is one technique that will surely generate real results—search engine optimization (SEO).

What is SEO in digital marketing? SEO is an essential tool that involves various processes that aim to increase the quality of a website and make it rank in the organic search engine results. When done correctly, it can be rewarding for your business.

Why You Should Consider SEO as Part of Your Business’s Marketing Strategy:

Your business’s success begins with hiring a search engine optimization firm. Check out some of the benefits you can get when you work with such a team:

Visibility and Rankings

The application of SEO can make your website rank high on the search engine results pages (SERPs). In a way, it gives your website more visibility online, eventually attracting more potential customers to your business.

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A high ranking on the SERPs is important because most users are unlikely to go through the trouble of doing deep research on the Internet. In fact, an article on Search Engine Journal about Google clickthrough rate (CTR) reveals that 28.5% of the online users click on the first organic result, while only 15.7% click on the second result. The percentage in the next organic results decreases thereafter.

Web Traffic:

If people won’t be able to find your website online, then it will be difficult for you to gain potential customers. This means missing opportunities to make more sales!

Through SEO, your website will see improved traffic due to more people visiting your website every day.


When you rank high on the SERPs, your website is viewed as trustworthy. People usually rely on the recommendations the search engines generate. For instance, a user is searching for “auto repair services” online and sees your website in the top results. Having a better ranking position online gives your business a respectable image not only for potential customers but also for your competitors.

User Experience:

SEO makes a website more user-friendly. Needless to say, if an online user will have difficulties navigating through a website, then they will just opt-out and look for another resource. If this happens on your website, again, you miss the opportunity to make a potential sale. 

SEO: A Surefire Way to Increase Business Sales:

Two people discussing SEO strategies to implement on their business

No matter what type of business you own or manage, its survival will depend on how much sales it makes. Almost all of us are preoccupied with connecting online. We rely on the Internet for communicating with our friends, searching the latest dance craze, learning how to cook a certain recipe, and just about anything. Google alone processes an average of more than 40,000 search queries per second or 3.5 billion searches every day. Part of what people search online is different types of businesses.

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Now, without a strong digital presence, your business will be bound to lose the opportunity to increase sales or get a good return on investment. Prevent this from happening by hiring SEO experts. Get more customers at today!

So, how does SEO increase sales? SEO helps you target the right customers and searchers looking for the specific products and/or services your business is offering. Through careful implementation, your business will attract more customers to your business, eventually increasing your sales. It may take some time for the results to show, but using this digital marketing strategy is definitely a smart move!

Here are some helpful SEO tips to boost your sales:

  • Choose the right set of keywords.

Be strategic when it comes to your keywords. They play a big factor in how high your website will rank on the SERPs when a potential customer is making a related search. Sources such as Google’s Keyword Planner or the Bing Keyword Planner can help you find keywords appropriate for your business. 

You may want to use broad match keywords for highly competitive products and services. Using variations of these keywords will also help Google determine the terms you’re bidding on. 

Using long-tail keywords, which have four or more keywords in a phrase, is also good as they have less competition.

  • Publish great content.

Even with the right keywords, if your website doesn’t have great content, your efforts will be useless. Create content that is effective, strong, and above all, original. Avoid promises or overstatements that will lead to people having high expectations from your business which you cannot fulfill.

Great content can come in different forms, including videos, animations, podcasts, blogs, infographics, and more.

  • Add reviews and suggested products.

An effective way to lead online users to patronize your products and/or services is product reviews. This type of content will not only help convince them but will also help boost your business’s reputation. 

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You may want to also display related products that your web visitors may be interested in. It’s like making a suggestion to them.

Both of these strategies will give people a more engaging experience while browsing your website, increasing the possibility of conversions.

  • Take advantage of social media.

One of the most common activities on the internet is the use of social media. DataReportal says that there are 4.20 billion social media users, which comprise 53% of the world’s population as of January 2021. This means that social media is a perfect platform for your business to reach new audiences, attract potential customers, and eventually build lasting relationships with them. 

So, if you don’t have pages on popular social media sites, like Facebook, Instagram, or Twitter, it’s time to create one.

  • Use local and mobile SEO.

Local and mobile content go hand in hand. According to Google search data, 30% of mobile searches are location-related. Also, 76% of online users are likely to visit a business within the day of making their online search. That is why if you want to aggressively attract customers to your physical store, work on local SEO tactics, like adding local keywords to your website. 

You can also create a Google My Business (GMB) listing so that prospects will easily find your business not just on Google Search but also on Google Maps.

Moreover, make sure that your website is mobile-friendly.


Marketing is not just limited to TV, radio, and billboards. Going digital is the best strategy to work with. A reliable search engine optimization firm can implement a diverse set of techniques so that your business can be more visible online, generate more traffic, attract prospective clients, and ultimately boost your sales.

Learn more tech and business tips by reading our other articles!

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