Snapchat Marketing | Use this Platform Before Your Competitors Do!

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Snapchat Marketing

If you’re looking to stay ahead of the curve, then now is the time to start using Snapchat marketing. It’s a relatively new social media platform that has gained popularity in recent years. 

With more than 500 million monthly users, it’s also one of the most powerful ways for businesses to market themselves. In addition, the audience is typically younger than an average Facebook or Twitter user. 

It means there’s potentially less competition in your target market. You can engage with your customers on a more personal level.

Moreover, you can reach a new audience and target specific customers to improve your ROI. Let’s see how you can do that.

Build Your Brand with Snapchat

Many business owners promote a specific product during social media campaigns and usually stay anonymous.

However, it’s worth considering building a brand that can connect with people, and Snapchat is the best platform to do so.

Influencers like Ed Sheeran and Beyoncé built large fan bases even while working for other companies in the music or entertainment industry. Using this same strategy, you can get a huge fan following with potential customers at Snapchat. 

Build Authenticity

Social media is an extremely competitive space, with multiple brands vying for attention by pushing multiple USPs at once. But on Snapchat, this strategy would not work.

This is because the users on Snapchat expect a company to be trustworthy with products and services that feel authentic. One way to achieve the customer’s trust is to register your business and obtain the necessary licenses and permits.

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Snapchatters, by seeing a registered business believe that the company is not a ghost and they will not be scammed by such businesses. Another way to build authenticity is by displaying testimonials on your stories and snaps.

Word of mouth is a powerful tool to get the word out about your services and products. To make sure you’re harnessing this power in your marketing efforts, create snap video testimonials from happy customers unboxing or reviewing different aspects of the product. 

Be a Better Transmedia and Reach New Audience

Using Snapchat filters, the popular TV show “The Walking Dead” received more attention and twice the impression than it got during season 1, which premiered in 2014. Likewise, in 2016, CNN changed the perspective of Millenials when they started sharing news snippets through Snapchat stories.

Similarly, in 2017, Netflix ran an interesting Snapchat lens that allowed fans to experience the “Stranger Things” living room to promote season 2. 

While launching a new product or service, you can also get such a response. By adding your product-themed game elements and interactive filters that allow users to unlock the surprises and create personalized memories, you can increase the product impression exponentially. 

Increase Brand Awareness Using Snapchat Geo-Filter

If you wish to attract customers to your restaurant, add a Snapchat geo-filter fencing the restaurant’s area. This will allow the customers who had a fantastic meal or fun time at your restaurant to share this experience with their friends and family. 

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Similarly, if you are a beautician and are organizing a week-long promotional event at your salon, geofencing would allow visitors to Snapchatting away your filter. People who visited on the first day of the event will draw more visitors on the next day.

Therefore, when you’re organizing an event, it’s important to add the Snapchat geo-filter to connect your brand and target audience. 

Ask Questions in the Story, Snaps, and Videos

Snapchat is a platform for sharing stories and connecting with friends. According to some marketers who have tried it out successfully before you, one of the best ways to grow your ROI on this app is: ask questions! 

It doesn’t take much creativity or skill – just make sure that by asking people-related queries in snaps, stories, or live videos. Post questions that trigger followers’ curiosity and prompt them to snaps back-and-forth within your story. 

Create Unique Content Strategy

Snapchat is a popular social media platform that replicates day-to-day human interactions more than any other social app. It can mimic the way we speak and interact with people in our lives on an almost daily basis. 

The app’s popularity has skyrocketed because users love feeling like they really know what’s happening and seeing things through real eyes. As more people turn to Snapchat for daily inspiration, it is important that you create content tailored specifically towards the platform. 

Offering a sneak peek into your business world would help see potential customers the real face of your brand.

This includes behind-the-scenes looks through live videos into your office culture, manufacturing process, working of team members, quality testing of a product, and photos snapped during an industry event.

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This all gives a personal feel as well as motivation that they can be part of what’s going on in this exclusive community. So, they follow you and stay updated about your new products and services.

Improve your Marketing Efforts by Tracking the Snapchat Traffic and Behaviour

Tracking the data on how Snapchat users browse your website as a response to your Snapchat ad campaigns can help you get a high ROI. You can get a real-time look at how your Snapchat campaigns are performing by using tools available online. This will allow you to optimize and make any necessary changes in order for them to be successful.

Final Thoughts

If you’re not using Snapchat marketing in your business, it’s time to start. It’s a powerful way to reach customers who are too young to be on Facebook or Instagram, which makes up about 80% of all social media users. 

You can get a highly engaged audience who is constantly looking for new content from brands they follow. This platform can be an excellent way to reach people interested in what you have to say.

We hope the article has been informative and helped convince you that Snapchat should be part of your digital marketing strategy. 

Stay tuned for more articles with tips on how to improve ROI with Snapchat or any other social media channels by following us.

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