Search Engine Optimization or SEO has changed a lot over the years. Google loves to update its algorithms, and makes up to 500 changes in a year, that’s why techniques that used to work 3 to 5 years ago most likely won’t work today.
SEO helps optimize your content so that it shows up more often in search results. However, with so many changes going on, you might have missed something. To keep you on track despite so many changes, here are vital SEO tips you should know about:
Got Elements That Slows Down Your Site? Remove Them!
One of the most critical factors in SEO is page speed. You can get away with a slow page in the past. However, times have changed.
Having a slow loading site frustrates people, which discourages them from buying your product.
According to eConsultancy, an estimate of 40% of people leave a website that takes more than 3 seconds to load. This means, if you have a slow page, you might be fighting a losing battle regardless of your professional website design or the quality of your content.
It would be best to get rid of non-essential factors that slow down your page. If you are a WordPress user, try removing plugins you don’t need. Or, you can opt to declutter your sidebar. Moreover, it would also help if you hire an experienced SEO company to help you out, like Tailored WP.
Link Other Websites With Relevant Content
Linking your content to other websites encourages growth. Link building helps send out trackable traffic, which makes your page a more scalable and valuable resource. Doing so is a great SEO practice.
Focus On User Experience
According to Google, RankBrain is their third most essential ranking factor. RankBrain is a machine learning system that aids Google in deciding where pages should rank in search results. In other words, RankBrain studies how the users interact with search results and then rank those sites based on that.
To keep up with this change, it would be best to optimize medium tail keywords. This is to get the most out of your fund when it comes to SEO and RankBrain. When you use a medium tail keyword to optimize your quality page, RankBrain will rank you accordingly for that term and several similar keywords.
Maximize User Engagement
Pages should be created to maximize user engagement. Here are ways you can do them:
- Be easy to read: It will help if you utilize headings, whitespace, short paragraphs, and images in making your page easier to absorb by readers, which increases the user’s time on your site.
- Use Latent Semantic Indexing (LSI) keywords and answer possible questions users might think of after reading your content: Providing content that users search for is not enough anymore. It would be best to give additional information to help retain the user on the site for quite some time.
- Include multiple ways for users to absorb the content: It would be best to include infographics, videos, images, and text. This captivates the user’s attention and will keep them engaged in the content.
SEO provides a huge marketing advantage for your company or business. However, with all the changes going on, it is vital to be on track. If you don’t, your site might as well be invisible. Hence, it would be best to follow the tips stated above for you not to miss anything concerning SEO despite so many changes.