In the insurance business there is a continuous search for effective technologies. There are also methods to increase profitability. The most popular are various marketing solutions developed based on modern information technologies.
The main goal of all applied IT tasks is to achieve efficiency of intellectual work. It’s based on the optimal distribution of working time to achieve the set tasks.
Main features of insurance software development services
The area of intellectual labor for 80% consists of three main types of activities. It’s marketing and trade, design and analysis, operations management. The remaining 20% fall on such areas as supply, personnel, finance and law. The focus on marketing activities is a response to modern business processes. It is not enough to build an effective sales architecture, since such a system does not function by itself. It needs to be staffed with a well trained and sufficiently motivated team of sales and managers.
And that’s not all. It is required to organize a well-coordinated joint in insurance software development. There is a need to unite all employees of the sales system into a single team. Also should be the necessary conditions for their effective professional activity. Research into the use of working time by salespeople has shown that these categories of employees. These are the organization’s main source of income, spending on average only 36% of their time on a key sales function. Moreover, of this time, only 18% of the time is actually spent directly on sales operations. Customer service takes 39% of a salesperson’s time. While vocational training and administrative activities are 6% and 19%, respectively.
Pros & Cons of Insurance Agency Management Systems
Automation of functions and processe of an insurance company allows to increase the productivity. At the same time, the information technology base of insurance continues to lag. The main tool for marketing analysis and forecasting of business processes continues to be the MS Excel application by https://www.dataart.com/industry/financial-software/insurance.
For insurance companies there are various options in hardware and software. These are the individual systems and sets of applications and modules. There are universal systems that provide a complete automation of all production. It includes technological and auxiliary processes.
Specialized software products designed for solving planning problems have other built-in marketing tools. There are other marketing operations data processing. To one degree or another, the above software products can be used to predict and develop scenarios for the development of events.
The IT market offers other information solutions as well. For example, the Contact Manager system is a versatile tool for time management and sales system management. It allows to control the business activity of sales staff at all levels of management. it’s possible to tack the history of contacts of the agent network specialists – from the first phone call to the conclusion of an agreement.
The decision of operating the system is not always adequate to the company’s strategy. Operational CRM allows you to work with applications that provide access to information on each specific consumer in the process of interacting with him within the framework of normal business processes (sales, service, payments, etc.). Most of the modern CRM systems are developed taking into account their predominant use. Analytical CRM is aimed at integrating and synchronizing heterogeneous information from disparate databases. It processes and identifies certain statistical patterns of business processes using analytical tools. It is used to develop strategies and predictive scenarios for the development of events from the point of view of the marketing.
Types of solutions
There is a wide selection of software. It allows one degree or another to use CRM solutions in insurance practice.
All software products for CRM can be roughly divided into three main groups:
- lightweight systems. These are programs for small sales departments or even personal assistant programs;
- medium-sized systems. These are CRM systems for small and medium-sized companies;
- heavy systems. They are designed for deep analysis and total management on the scale of large corporations.
The IT systems listed above are different. They have their own capabilities, composition and requirements for user trainin g. The last circumstance is also important.