Many customers purchase their YouTubes likes from third-party service providers to boost their channel and increase its popularity. This is perfectly legal as it is from real people and not fakes. But in their quest for instant results, they forget that having thousands of likes and no dislikes makes their videos suspicious to viewers and even the domain authority such as YouTube may notice this discrepancy. People who buy YouTube likes generally buy YouTube dislikes as well from the service providers for the balancing act.
YouTube Rating method
Before the year 2010. Ratings on YouTube were from 1-5, 1 being the lowest and 5 being the highest. The higher one got ratings, the more the viewers were influenced to watch the video. Later, the rating system got modified to clicking like and dislike buttons.
A survey was done on video samples across multiple channels and it was revealed that people tend to like more videos than dislike them. On average, like to dislike videos were found to be in the ratio of 90%:10%. That meant for every nine videos liked, one was disliked. This however does not mean that the 9:1 ratio is across all videos. Many videos have received more dislikes than likes. This could be an alarm bell for the video owner or marketeer because people tend to like more than dislikes and the negative feedback could mean that something was wrong with the content.
Studies have also shown the following data trends
1. Short videos were watched the most. The longer the video, the less it will be watched or viewers will exit before reaching the end.
2. Videos can also be broken down into industry-specific. Fashion industries videos were viewed the most but they generally fell in the short video category. For longer video categories, IT and service industries performed well. The reason is obvious. There is a process of learning involved which needs to be shown and watched in detail.
3. It was also seen that every industry does not perform the same on social media. Some industries have more online presence due to the inherent nature of their business.
4. Using YouTube analytics, one can analyze the performance of the content on the channel and take corrective action where the dislikes are more.
Service providers who provide likes, views, and subscribes for social media accounts also perform this unique service of providing dislikes. As it is, inorganic growth of contents are frowned upon and a skewed like-dislike ratio would expose the channel. Therefore, to balance out and make the audience response look genuine, dislikes are purchased.
As a competitor, one would wish to buy dislikes for other video content. Well, that is wishful thinking and one cannot do that if they are sharing others content. And in any case, the service providers ask for written approval from the video owners for providing dislikes. Another strict no is for those who buy is to get dislike bots from certain tools available. As mentioned above, this option should be used very sparingly and avoided because of its negative connotation.